The Coronavirus pandemic is a seminal event of our lifetime that is impacting every aspect of daily life and commerce. Within the life sciences industry, manufacturers are grappling with the cancellation of medical association meetings and the curtailment of in-person conversion opportunities.
Relative to driving key marketing objectives, conference events are relied upon to drive conversions more than any other channel, according to eMarketer. Of note, the second-most relied upon channel for conversions is email, which is also a leading channel for driving engagement.
Read the full article in BulletinHealthcare website